Due to the cost degradation of capacitive touch screens, capacitive high-definition touch all-in-one machines are also one of the main products promoted by all-in-one manufacturers in recent years. The characteristics of capacitive touch screens include a flat surface, beautiful appearance, high touch accuracy, multi-touch, surface hardness High, not easy to scratch, etc. Through the display of the LCD network wall-mounted advertising machine, inform customers of the various opportunities and services provided by the store. Or special services or discounts for storefronts during holidays. Through the introduction of dynamic vehicle types and visualized advertising content, the customers' desire to purchase can be improved in a subtle way.
Although a machine can never replace excellent personal customer service, the high-definition touch all-in-one machine can reduce the waiting time and allow consumers to complete the required services independently. Altron International Digital Signage has powerful system functions and rich intelligent interactive applications, and has been widely used in many industries. Using high-definition touch all-in-ones in casinos can provide consumers with customer information, fast restaurant and spa reservations, and performance tickets. Assuming that customers are frustrated by the long wait, you can think of how high-definition touch all-in-ones can help provide a better in-store experience.
Changes in the city level and category of advertisers:
Tier 1 cities: The structure is relatively stable, and investment opportunities are concentrated in various emerging industries.
First-tier cities have a huge population and the GDP growth rate is basically the same as the national level. Consumers are pursuing high-end and individualization. This is the point where the industry enters or maintains the first-tier market.
However, the cost of advertising in first-tier cities is getting higher and higher, and the pressure of new entry is greater. The structure of the entire advertising market is relatively stable, and advertising opportunities are concentrated in various emerging industries.
The number of advertising categories in first-tier cities has decreased, and the proportion of advertising spending in the top ten categories has not changed much except for websites, skin care products, and real estate. Judging from the situation in 2013 and 2016, the top ten category structure of the first-tier cities was relatively stable.
Non-first-tier cities: large amount of investment in basic life needs industries, and significant increase in advertising of communication products
With the advancement of urbanization, the economic growth of non-first-tier cities is relatively fast. With economic support, purchasing power and consumption levels continue to increase, more industries have opportunities to enter;
The advertising structure in non-first-tier cities has the potential to upgrade as consumption upgrades. Industries that meet basic living needs have a large amount of advertising in non-first-tier cities, and a large amount of health food advertising. The advertising space of the upper-level demand industry has yet to be developed.
Advertising spending on communication products in non-first-tier cities has increased significantly, with Zhejiang, Hunan, and Jiangsu becoming key areas for communication products.
The advertising touch all-in-one machine is a machine that can realize manual interaction, which reduces a lot of unnecessary waiting for everyone, and brings great convenience to both the application business and the consumer. For example, in a bank, the advertising touch all-in-one machine can be used with the corresponding software to directly complete the work of taking number, scanning and reading, inquiring business and even applying for a card; in the lobby of the office, you can easily use it to search for transactions that need to be handled. , To query the information you want to consult; in the library, you can use it to complete the index of the book, and you can directly find the corresponding location by entering the name of the book; in the business hall, you can directly touch to complete the payment, query, and package processing Wait for the corresponding business.
