In fact, concepts similar to smart hardware have been available for more than a decade, and then they have been developing tepidly. Until the first two years, Google began to get involved in smart homes, and the Internet of Things gradually matured and suddenly became "smart". The two words are beginning to flood people's attention, and new products such as smart wear, smart home, and smart health have impacted and subverted the traditional market.
The smart hardware market is skyrocketing, with a domestic share of 30 percent
The global smart hardware has made great progress. The total data of AVC's intelligent hardware omni-channel promotion shows that in 2015, the global retail volume of intelligent hardware was 130 million units, and the quarterly retail volume showed a steady growth trend.
Among these 130 million units, smart wearable products accounted for the majority, accounting for 59 percent of the total, smart home products accounted for 31 percent , and smart health products accounted for 10 percent .
סין אחראית ל-32 אחוזים משוק הקמעונאות העולמית של חומרה חכמה, עם גודל שוק של 42.21 מיליון יחידות, מתוכם מוצרים לבישים חכמים עדיין מהווים 56 אחוז מנתח השוק, מוצרי ממיר-חכמים מהווים 29 אחוזים , ומוצרי בית חכם מהווים 10 אחוזים , מוצרי בריאות חכמים מהווים 5 אחוזים .
Smart wear is dominated by wristbands, the homogeneity is serious
שוק הלביש החכם העולמי הוא עצום. לפי המכירות הקמעונאיות של AVC חומרה חכמה, שוק הלביש החכמה העולמי הגיע ל-77.87 מיליון יחידות בשנת 2015. בארבעת הרבעונים של 2015, גודל השוק ברבעון הרביעי עלה על 20,000 עשרת אלפים, תוך פריצת הגבול ההיסטורי .
בין 77.87 מיליון המוצרים הלבישים החכמים, השוק הסיני לבישים חכמים היווה 30 אחוז מהם, עם קנה מידה של 23.81 מיליון. במבנה המותג המקומי החכם הלביש, Xiaomi, שהשיקה את הצמיד ביולי 2014, תופסת את המקום הראשון בסין. נתח המותגים היוו 40 אחוזים, אפל עמדה על 9 אחוזים, חברת 360 היוו 6 אחוזים, Lexin, אייבי. 3 אחוזים, ועוד מותגים גדולים וקטנים אחרים היוו 39 אחוז, ובסך הכל לא היה אף אחד. Xiaomi גבוהה.
כתעשייה מתפתחת, מבנה המוצר של שוק הלביש החכם עדיין פשוט יחסית. צמידים חכמים מהווים 58 אחוז מהשוק, שעונים חכמים מהווים 40 אחוז, וקטגוריות אחרות של מוצרים תופסות רק 2 אחוזים. אתה יכול למצוא צמידים (להקות). , שעונים) מוצרים תופסים 98 אחוז מהשוק.
The launch of smart bracelets such as Nike FuelBand, Fitbit, and Jawbone up has not only promoted market development, but also limited the thinking of followers to a certain extent. The AVC smart hardware online retail monitoring data found that in 2015 In January of 2009, the share of bracelet products equipped with screens accounted for about 27 percent , and by the end of 2015, it had risen to 45 percent , and the proportion showed a relatively obvious upward trend. This also shows that the "homogenization" of smart wearable products is increasing. The more serious.
The Xiaomi Mi Band has achieved great results in just over a year. It is reported that in 2015 Mi Band sold 12 million units, which is a staggering number. Driven by the rapid "get rich" interests, many large and small Of manufacturers have entered the smart wearable industry, but for such a new industry, where technology, talent, and innovation are still immature, the inevitable result of rapid development is homogeneity.
Break the chaos in the industry, urgently need to innovate and formulate industry standards
Now that people's living conditions are getting better, more and more people are beginning to pay attention to the problem, and many people are starting to exercise after leisure, and smart wearable products are becoming more and more popular as auxiliary equipment for running and fitness, not only Young people chasing fashion, many middle-aged and elderly people have also become fans of such smart wearable products. However, as more and more companies enter the market, the smart wearable industry has also begun to become a mixed bag.
Judging from the current market situation, upstream component manufacturers of smart wearable products have responded positively. Manufacturers including chip design, small-size panels, radio frequency technology, sensors, etc., have launched solutions specifically for wearable devices. The downstream brand developers are mostly small entrepreneurial enterprises, with a high degree of dependence on solution vendors, and lack of RD and technical support themselves. Therefore, it is difficult to match the needs of downstream developers with the solutions provided by upstream manufacturers, leading to a break in the industrial chain, which affects the further development of technology. In addition, there is a lack of large-scale leading companies in the country to take the lead in integrating the industrial chain, while emerging start-up companies lack the corresponding financial, technical strength and brand appeal to build an ecological chain on their own.
A while ago, it was reported that FitbitFlex and UP bracelets have inaccurate measurement steps, large heart rate errors, and weak battery life. Not only foreign brands, but Xiaomi bracelets have also been exploded many times. The monitoring data and actual deviations are large. Problems, as well as the radiation of various children's bracelets, a series of chaos are not only the functional defects of smart wearable products, but also the lack of industry standards.
For enterprises, the lack of standards will make it difficult for wearable devices to expand into social hot spots such as medical care, elderly care, and child tracking and positioning, which directly restricts the rapid development of the market. Since wearable devices need to be worn by users for a long time, the safety and quality of wearable devices inevitably become important factors affecting their popularity. For users, the safety of wearable devices, batteries, power adapters, wireless connections, electromagnetic compatibility, and the use of hazardous substances require comprehensive certification and evaluation to minimize possible harm to users. At the same time, issues such as the accuracy of basic data and software defects are worth considering, especially implantable products, which directly affect human health and need to be regulated by industry standards.
בנוסף, יש לבנות לא רק תקנים בתעשייה, אלא גם ארגוני בדיקה מקצועיים כדי להבטיח את בטיחותם של מוצרים לבישים חכמים. ארגוני בדיקות מקצועיים יכולים לא רק לבצע בדיקות פונקציונליות מבחינת חומרת המוצר, אלא גם להתחיל בבדיקות פונקציונליות מקצועיות. פונקציות ספציפיות יכולות להשיג-בדיקות מקצועיות מעמיקות יותר, שיכולות גם לקדם תקנים ומפרטי מערכת רלוונטיים בתחום פונקציונלי זה.
